OPPORTUNITY & INCENTIVE
A TOTALLY NEW APPROACH
Prior to the Rio Olancho Project, there was no incentive for these producers to achieve higher quality. Whether the coffee was average or excellent, the only outlet was to sell to middlemen for a fraction of the market price.
Now, farmers are provided with training, tools and evaluation, as they aim for the highest quality possible. When they meet the quality standard, farmers receive 130 percent of the market price, and premium ‘Cup of Excellence’ coffee earns 140 percent.